Who is this
course for ?
Offerings
Built by Professionals, for Professionals
Hello there! I'm Shravan Tickoo, passionate about teaching and sharing my extensive experience in product management and system dynamics. With over 130,000 followers on LinkedIn and 35,000 on YouTube, I've spent the last nine years working with top-notch companies like Flipkart, BlackBuck, Times Group, and BYJU'S, and recently I served as the Director of Product at Bhanzu.
Meet Shravan Tickoo: Your Guide to Mastering Product Management
Know Your Instructor
My mission is simple: to help you transition into a thriving career in product management. I've successfully trained over 500 budding professionals who have joined amazing teams at Microsoft, Google, LinkedIn, Uber, FedEx, Meta, and several unicorns in India. As a visiting professor at Masters Union and a guest speaker at all IIMs, IITs, and notable institutions worldwide, including NTU, I love to connect theory with real-world application.
I’m also the founder of Rethink Systems, a community-led SaaS platform that fosters collaboration between operators and founders to create stellar products. Outside of my professional life, I’m an active angel investor in promising startups across various sectors including health tech, ed-tech, and consumer tech.
Keen on discussing product management, strategies to capture the market, or just want to brainstorm over an intriguing problem? Feel free to drop me a connection request or email me at shravantickoo23@gmail.com.
Bonus: I’m an avid reader and blogger on topics like value creation and the evolution of consumer products. If you're as passionate about learning as I am about teaching, I’d love to share some of my favorite reads from my extensive book collection. Get in touch for book recommendations or to just chat about the fascinating world of product development!
Mentors in the Past Cohort
Mentors in the Past Cohort
Guests in the Past Cohort
Every Saturday we have classes from 12 PM IST TO 3~3.30 PM IST - which is based on product thinking theory
The case study is then solved over the period of the week , which is then presented by teams on next sunday as a elevator pitch
Every Sunday we do a live case study with the entire cohort from 12 PM IST to 3.30 PM IST
The case studies are choatic, complex, ambiguous problems which will change EVERY COHORT
The cohort has the following structure:
The cohort also has a lot of deep yet fun session which are
generally through the weeks on deep complex topics such as :
NPS FORM
of previous cohort details
- The mindset conversation
- Why mindset matters to become a
1% operator or product manager.
- The cohort pledge.
- The principles of learning or meta-cognition.
- Why “dealing with ambiguity” makes you a great operator.
- Who is a bad actor & who can't learn.
- The cohort working structure.Introduction to Product Principles
- Introduction to product management & thinking systems.
- T-Shaped learning - Why this matters to be a 1% operator.
- The attributes of a great product manager or operator.
- History of the product manager role and the importance of strategic
inflection points.
- Product management in action - Case study.
- Why a PM role fits in a company and why there will always be a
need for 1% operators.
Fun Session 1 on “Morality”.
The art of complex problem solving
- Problem identification and solving problems at scale.
- The essence of product thinking and why it matters in most
complex systems.
- Problem space & Solution space.
- Product layer & Service layer.- Why the Size of the market matters and methods to discern the
market size.
- Identifying product ideas to solve problems and building hypothesis
statements.
- The essence of “frameworks” i.e., Importance vs Satisfaction.
- Why frameworks only matter when principles are sound.
- Using Bias as a tool to figure out the right GTM (Go-to-Market).
- Identifying business needs for product layer.
- Building Feature chunk and making a FRD (Functional
Requirement Document) from a PRD.
- Product lifecycle learning with a Case study.
- Doing SWOT analysis to understand risks.
- Making great decisions as a product manager.
Fun Session 2 on “What is Insight”
The art of design
- What is first principle thinking, product thinking, and design thinking
and the difference between them.
- What makes a great UX and does UX only mean UI?
- The layers of a great UX and value identification.
- Product managers' UX framework and the Product A team.
- Design Principles for a great UX.
- Why to use which tools for Wireframing, Interaction, and Visual
design.
- Understanding Design Sprints and their importance in the
discovery period for a PM.
- Where do design sprints fit in the product lifecycle.
- Case studies to understand deeper design principles.
- Building a design system.
Q&A Session on “First 3 weeks”.Beyond Analytics
- What is “Analytics” and where did it come from?
- Why ingestion is critical to build an analytics system.
- What aspects of ingestion of data are most critical.
- What is an analytics system and how do you define metrics at each
stage of the analytics journey.
- What are the different types of analytics and what is their role i.e.,
Marketing and product analytics.
- Top business models to understand analytics and core metrics.
- Different tools to build the right funnels for building an analytics
system.
- Understanding the essence of A/B Testing.
- Why analytics systems are important while PRD creation.
- How do rollout plans work and what is their need.
- How product, design, and analytics systems come together.
- Case studies to understand analytics systems.
Fun session on “Wisdom”.The perfect roadmap & growth systems
- The difference between Vision, Mission, Strategy, and roadmaps.
- How to build “Vision” Systems.
- Developing the perfect roadmap with 10% changelog bias.
- What is a concept note and why to write one?
- Write great PRDs with changelog on versions.
- How to prioritize in a ruthless and effective way for features,
strategies, and mission.
- Doing robust release and post-release management.- Why 10% rollout is always better than 100% Rollouts in both B2B
and B2C businesses.
Growth models:
- What is growth and is it the same as doing product
management?
- What is defensible growth and how do we make ourselves
defensible?
- Measuring “trust metrics” and learning new growth paradigms.
- Building GTM and Org systems.
- Growth Loops and how they work.
- Types of growth loops and why they aid in retention.
- Not all businesses can build growth loops but can discover one.
- Retention measurement and Virality factor.
- Understanding time as a paradigm in growth.
Fun session on “Understanding social systems or perfect
questions/perfect answers”.Technology & systems thinking for Product Managers
- What is system dynamics.
- Why there is non-linearity in a system.
- Why local actions have global impact i.e., the butterfly effect.
- Understanding system design via systems thinking.
- Choosing the right product platform for your business.
- Intro to APIs and how they work and their role in system design.
- Introduction to how the internet works and why the internet is a
scalable technical system.- Relational and Non-Relational Databases.
- Hybrid / Native / PWA Apps / Web hooks.
- Postman and Chrome Inspect.
- Data Science Concepts for a Product Manager.
- How to be AI fluent if not a specialist.
- Making business choices based on tech inertia.
Q&A Session on “Last 6 weeks”.Building Your Presence and Network
- Why a network is important and is your true “net worth”.
- Why action is always better than words in building products.
- Why learning with feedback is always better than in isolation.
- Why product management is a tool to become a great operator and
timelines of roles are always dependent on the depth of T-Shaped
learning.
- Building your LinkedIn presence and the art of writing.
- Why gratitude is a great painkiller for getting roles in bear
markets.
- Why an internal locus of control and identity makes you a better
leader.
- Leadership is nits and bits.
Graduation ceremony around the same.
Note: This excludes the 5-7 guest sessions we do with incredible
operators from Google, Microsoft, CMOs, CPOs, etc.
7 Week Plan
7 Week Plan
Previous Mentors
On Topic Of Their Expertise In Context To The Cohort
1. The cohort also has a mentorship layer where experienced PMs become leaders of the subgroup and drive help in case studies per week.
2. The role of the mentors is purely guidance and they follow the rule of firm yet flexible.
3. This means the mentors will give you 3-4 hrs each week but depending on the context of the case study can be more as they feel so to drive a mindset , but in most cases it will 3-4 hrs each week.
4. Mentors also evaluate your submissions which are submitted on a saturday before the presentation and the results are then declared next week.
5. Each winning team gets a gift like an e-book or a conference pass or something else.
The Guests Focus
On Topic Of Their Expertise In Context To The Cohort
1. Stefan focused on empathetic - team systems
2. Arpit on the - 10x engineering mindset
3. Ravi on building world class culture and leadership teams
4. Kamallika on building financial literacy and systems at scale
5. Bhanu on organic branding building
6. Dhilip on strategic org design and pm growth
“The mentor manifesto"
Earlier Offer Testimonials
Student Testimonials
The cohort has the following structure:
The case studies are choatic , complex , ambiguous problems which will change EVERY COHORT
Free will
Intuition and much more